After your app is approved, you release and maintain your app throughout the lifetime of the app on the App Store or Mac App Store. For example, you view crash reports, respond to customer reviews, and fix problems as needed. You’ll use iTunes Connect to release, manage, and update versions of your app. This chapter provides an overview of a few common tasks you’ll perform.

Check the status of your app. Use iTunes Connect to check the status of your app after you submit your app and are waiting for approval, as described in Viewing the Status of Your App.

Enter sales and marketing information. Use iTunes Connect to prepare your app for purchase on the store, as described in iTunes Connect Developer Guide.

Release your app. Use iTunes Connect to set the availability date, as described in Changing the Availability Date of Your App.

View customer reviews. Customer ratings and reviews on the store can have a big effect on the success of your app; if users run into problems, correct the bug and submit a new version of the app through the approval process. To view customer reviews, read Viewing Customer Reviews.

View crash reports. Use iTunes Connect to download crash reports submitted to Apple by users. Crash reports represent significant problems that users find in the app. To access and analyze these crash reports, read Viewing Crash Reports and Analyzing Crash Reports.

Update your app. You follow the same distribution process to upload updates to your app. In iTunes Connect, you use the same app record but create a new version of your app. To update your app, read Creating New Versions of Your App.

iTunes Connect provides data to help you determine how successful the app is, including sales and financial reports, customer reviews, and crash logs submitted to Apple by users. Crash logs are particularly important, because they represent significant problems that users are seeing in the app. It’s important to make investigating these reports a high priority.

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