Businesses of all sizes can use Twitter for everything from finding new customers to deepening relationships with existing clients. This course explains how to best use the popular social media platform. Learn how to create a great user name and profile, define your brand personality, and begin tweeting.

Author Brad Batesole also shows how to use Twitter for lead gen, and track the impact of each tweet so you can determine what's working and what's not. You'll also learn how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.

Finally, Brad explains crucial workflows for managing your daily efforts, including how to monitor Twitter and schedule tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.
Topics include:

Creating your user name and Twitter bio
Following other accounts
Crafting great tweets
Embedding photos and video
Using Twitter Cards to create "rich" tweets
Searching for potential clients
Retweeting
Advertising on Twitter
Using third-party Twitter-management tools
Tracking Twitter via Google Analytics

Only for V.I.P