Website Insight provides a neutral, analytical view of your website — it's like looking at your pages through a search engine's eyes. Browse through the generated report and get valuable insight in the experience and impressions of your human visitors too.

The CoffeeCup Perspective on SEO
From the dawn of the business world — long before the internet, SEO and SEO software came into existence — entrepreneurs have strived to accomplish one challenging goal: to attract people that have an interest in the product or service they provide and converting them into paying, satisfied customers. Now how have they done that?

SEO as You Go!

SEO is often described in mysterious terms such as “The methodology behind improving your website’s search rank.” We like to look at it as “Visitor Friendliness.” If you make the visit a relevant and interesting experience, it will impress search engines and human visitors alike.

It’s a continuous process that you need a buddy for. A buddy that can help gather the relevant data. A buddy that helps you crunch the numbers. A buddy that gives you a neutral, honest perspective. A buddy that never gets tired, and never complains. Website Insight is that buddy — tireless and anxious to help you following every update, change, tweak, or page addition.

Buddy’s got Your Back

Have you ever looked at your web page contents through a search engine's eyes? Ever wondered what a neutral visitors impression is when he or she reads what’s there? Website Insight will help you see. This buddy breaks down your content structure, analyzes meta data, counts and verifies links, summarizes what you emphasized and more.

Website Insight has your back too. Remember when we responsified our site? Buddy diligently pointed out the broken links, reported neglected meta descriptions, and listed header information. We just can’t imagine what we would have done without him!

In-Depth Guidance

Sifting your way through over 70+ data points can be overwhelming when you don't know where to begin. We'll help you by scrutinizing your site and provide you with a list of potential problems. Automagic recommendations help you prioritize which issues need to be addressed first and which ones can wait for a rainy day. This way you know just what you need to do to make the search engines happy.

Having a presence with various social networks can also give your website an extra SEO boost. Take a look at your site's visibility on popular social sites with a fresh overview of likes, followers, friends, back links and more.

Insightful Keyword Analysis

Keywords are words or short phrases that are core or ‘relevant’ to the content on the page. They are important for accurately describing the page, product or service and (therefore) used for searching by people interested in the matter. Website Insight compiles a comprehensive 12 point overview of the exact usage of the keywords on a page.

How often is the word used, what is the keyword density? How frequently is it used compared to other words or other keywords? Where is it used — in the page title, in links? Are the top words used in crucial areas? One look at the overview and you’ll be high on opportunity caffeine!

Indexing

Then they pass the information along to an indexer, who categorizes the data into a main search engine index. Each chunk of information is given a unique identification number analyzed to determine which keywords it contains. The indexer also records all links, keeps track of inbound and outbound connections between pages, analyses the link texts and the position of the links on the pages and a bunch of other things. In short the indexer analyses all information, splits it up in a number of list, and makes those list available to the retriever.

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