Yoast SEO: the #1 WordPress SEO plugin

Get more visitors from Google and Bing
Attract more visitors from social media
Increase your readers’ engagement

Yoast SEO plugin features and benefits
NEW! Optimize for keywords, keyphrases and synonyms, related keywords and all word forms
In Yoast SEO you can enter the keyword or keyphrase you’d like your post or page to rank for in the search results. We then run a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots.

In Yoast SEO Premium, we take this one major step further.
We will not only check for the keyword or keyphrase you enter, but we will analyze your text on all variations of that word or phrase.

If the keyphrase is “room decorating ideas” and the synonym is “apartment decorating ideas” all the possible word forms of each word are taken into account: ‘apartments’, ‘rooms’, ‘room’s’, ‘decorate’, ‘decorates’, ‘decorated’, ‘idea’, etc. This way, you are truly optimizing your text.

With this addition in Yoast SEO Premium, we can guarantee that no other WordPress plugin comes closer to how Google will see your text*!
* We are constantly working on perfecting this for all available languages

Optimize for related keywords as well
– Premium only

Internal linking suggestions – Premium only
Internal linking is extremely important because it helps search engines to understand your site structure.

But adding links by hand is slow, tedious and downright annoying. With the internal linking feature in Yoast SEO Premium, that’s a thing of the past.

This feature analyzes your text and suggests links to related posts – as you write. Taking all the hassle out of internal linking. Yeah, we’re pretty happy about it too.

Preview of your page in Google
Thanks to the snippet editor, you can see through the eyes of the Google user: what will your post or page look like in the search results? And on mobile screens? Would you click a link like that?

In the free version, you can only preview your link in Google, not in Facebook or Twitter.

Preview of your page in social media – Premium only
Check what your page will look like if you share it on Facebook or Twitter. Do the title fit and the image match? Will it stand out? If you want people to click, your social media shares have to look the part.

If you don’t want to think about that for every single post, just set a template. The Yoast SEO WordPress plugin allows you to set those for all types of pages.

Readability check: increase the chances that people actually read your page
Online readers don’t read – they scan. Just like you are probably doing right now.

So you should write short sentences, add subheadings and use connecting words.

Do you think that’s a lot harder than it sounds? 

No worries. Yoast SEO will tell you exactly what to do, based on scientific research on readability, such as the Flesch Reading Ease score.

Full control over your breadcrumbs
Your breadcrumb can get messy because of several reasons. Some posts may be listed in several categories and appear with different breadcrumbs, for example.

With Yoast SEO you can set a primary category for your post, and determine the taxonomy for every single page on your WordPress website.

No duplicate content: avoid confusing Google
Your website can show the same content on various URLs, which might confuse Google: this is called a duplicate content issue.

Yoast SEO solves this by letting you indicate one URL as the original one – what techies like to call a canonical link. That way, Yoast SEO makes sure that your content is always found under the URL you want it to be found under. Simple.

Working in every WordPress editor
If you are an early-adapter of the Gutenberg editor, Yoast SEO will guide you in optimizing your posts. If you choose to use the classic editor, we’ll help you to improve your posts.

No matter how you like to write your posts or pages in WordPress, we’ve got you covered.

Technical stuff in the background
Search engine robots crawl the web and create an index. And it doesn’t hurt to help them a bit.

Yoast SEO rolls out the red carpet for the search bots, making it super easy to crawl your site and find everything.

Basically, the WordPress plugin takes care of all the technical stuff for you.

But hey, if technical tweaking is your thing – more power to you. With Yoast SEO, you can edit your robots.txt and .htaccess files, clean up your URLs and generate and update your sitemaps.

Content insights – Premium only
Our Insights functionality lists the 5 words or word combinations that appear most often on your page.

That way, you can check if the topics and keywords you’d like to rank for in Google, Bing and Yahoo are in line with what you’re actually writing about.

This is a Premium feature. In the free version, you’ll have to do your own content analysis, we’re afraid.

Only for V.I.P